SEO is the process of improving the organic rankings of a website. On-page and off-page are the two main categories of search engine optimization.

Implementing an effective political SEO campaign means one should focus on both on-page and of-page SEO factors.

On-page or on-site SEO is the practice of optimizing website content for both the search engines as well as the users. Some examples of on-site SEO are optimizing title tags, internal links, content, and the URLs of a site.

On-site SEO is completely under the control of the webmaster compared to off-page SEO. This article provides information on the best practices of on-page SEO.

Many people think that on-page SEO is all about cramming keywords into their web page’s HTML. But on-page SEO is a far more advanced process where the user and search engine both benefit from the process. On-page SEO needs to:

• Improve user experience
• Reduce the bounce rate
• Have search intent
• Improver click-through-rates
• Improve page loading speeds

When your website adheres to all these on-page factors, it will rank in the top positions of Google and the other search engines.

How To Optimize Your Website Content For SEO?

One of the most important best practices of on-page SEO is the process of optimizing your website content for search engines and users.

Make sure you use the main keyword at least once in the first 100 words of your article. It should be naturally incorporated into your content because Google puts more weight on terms that show up early in your content.

Also, don’t forget to wrap the blog post title in an H1 tag. Google has already stated that using H1 tags help their bots to understand the structure of your page.

Your main keyword should be included in at least one of the subheadings of the post. Subheadings should be wrapped in H2 tags to boost your on-page SEO.

Don’t forget to mention your main keyword a few times in your post to let Google know that your content is all about.

This doesn’t mean you should stuff the keyword in the post. Keyword stuffing doesn’t work anymore. In fact, it may prompt Google to penalize your page.

External links are important to help Google figure out your web page’s topic. Link to authority websites within your niche. The most important thing is to link to relevant sites so that Google understands your content.

The URL structure of your website is another important factor in on-page SEO. The URL should be short and at least one keyword should be included in it.

Title And Description Tags

The title and description tags of your site help with the rankings of the site. Your title tag is important because it gives the search engine an overview of your website. The main keyword should be closer to the beginning of the title tag. Using keyword-rich descriptions is also important to rank your site higher in Google and the other search engines.

A good meta description will help your site to stand out from the rest of the competition. It will also boost your organic click-through-rates. Use the main keyword at least once in your meta description.

Unique Content

Unique content is important to rank your site on the first page of Google and the other search engines. Your content should be new and fresh. Don’t just regurgitate the same stuff that is already out there. Your content should be quite valuable for it to stand out and get noticed.

Remember, there are over 4-million blog posts that come out every single day. Your content needs to compete with all this content. There isn’t a better way to outrank these pages than providing high-quality and unique content to your readers.

Add relevant images, videos, screenshots, and infographics to make your content unique. Strong copywriting skills will help make your content more engaging. Content from expert authors will help rank your site on the first page of Google and the other search engines.

On-page search engine optimization plays an important part in ranking your website on the first page of Google, Yahoo, Bing, and the other search engines. The above article provides information on the best practices of on-page SEO.

Content marketing plays a pivotal role in search engine optimization. It may be the most important optimization technique that has the greatest impact on search engine results rankings.

But what exactly is content marketing and how should it be implemented to add the greatest value to a search engine ranking.

What Is Content Marketing?

Content marketing is simply the addition of new content to a website. This content can be in the form of blogs, articles, product descriptions, reviews, testimonials, press releases, and any other content that can be crawled and indexed.

How Does Content Marketing Impact Search Engine Rankings?

Search engines, like Google, send bots (called spiders) out into the World Wide Web to search (crawl) for information to be indexed. The indexed information determines how results will be returned relevant to a specific search. The more often a website adds new content, the more often it will be crawled and indexed resulting in higher search engine rankings.

However, there are other ways in which content marketing can impact search engine rankings. Adding links to content provides a path to direct spiders to find new content and index it. The addition of metadata determines how content will be indexed.

Keywords or phrases and titles also play an important role in how a specific web page will be indexed and what search criteria it will meet. The more relevant the content is to a specific search query, the more likely it is to be returned on a results page and the better the ranking is likely to be.

How To Get The Greatest Value From A Content Marketing Strategy

The first and most important strategy is to add content regularly.

An effective content marketing strategy should incorporate different types of content to be added according to a schedule. The schedule should detail the keywords or phrases that should be used, metadata, and any other relevant information.

A good place to start is to optimize existing content for search engines.

The second important factor is quality.

Search engines value user experience and content should be informative and add value in order to have a positive effect on a search engine ranking. A high-quality article has good grammar, no spelling errors, and flows well.

Although longer articles have their place in content marketing, search engines award points for content that is shorter and to the point. This is primarily due to this being the preference of users and relates directly back to user experience. Users generally leave pages that are wordy and too long to read.

Content should also be mobile device friendly. Once again, shorter formats are preferable to speed up loading times and ensure the content is easier to read. However, it is still important that the content is packed full of relevant information.

Finally and perhaps most importantly, relevance is key. Content should be relevant to the website, its products, services, or information. It should also be relevant to the audience. Remember that content is indexed according to relevance. Relevance is determined by the title, keywords, metadata, and general flow of the content.

What Techniques Should Be Avoided In Content Marketing?

In the same way that certain SEO techniques score ranking points from search engines, there are some techniques that are penalized. These techniques should be avoided to avoid penalties:

• Keyword loading is where the keyword or phrase is used too often in the content to the extent that it affects the flow or meaning of the content. In general, the keyword should be used every 200-300 words and in the title for optimal indexing and ranking.
• Plagiarism or simply copying articles directly from other websites can result in severe penalties from search engines. Copyscape and similar programs can be used to ensure that content is free of plagiarism. Content should always be unique.
• Spinning is the process of re-writing the same content over and over making only a few small changes usually with the use of software. Content can be re-written but in its entirety never compromising the quality or flow.

A good content marketing strategy will lay a strong foundation for search engine optimization in the future. When it is done right, it is much easier to maintain a search engine ranking and build on it.