If you’re familiar with SEO, then you should know that it means search engine optimization. To put it simply, it is the full optimization of a website so that it ranks at the top of search engines such as Google, Bing, etc.

In the past decade, SEO has become increasingly difficult due to the fact that search engines are constantly being tweaked and improved. This is done so that the highest quality content is served on the first page and the top spots.

The most popular and widely used search engine, Google, is known for constantly improving its algorithm to spot deceptive SEO tactics and penalize those websites. SEOs and webmasters typically try their best to get their websites on the top spots because these get the most amount of traffic. This directly relates to more customers and revenue.

With that said, we will now take a closer look at the differences between white hat and black hat SEO.

White hat SEO simply refers to SEO practices that are in line with what search engines want. These are the particular on-page and off-page optimizations that they approve of according to their webmaster guidelines as being acceptable and non-manipulative.

Black hat SEO on the other hand are SEO practices that are not approved by search engines and these practices are seen as wrong and manipulative. As a result, once a search engine determines that you’re using black hat SEO practices, they will penalize your website by either de-indexing pages, reducing traffic, reducing rankings, etc.

Now, you may be wondering, why would anyone do black hat SEO as opposed to simply following the rules and doing white hat SEO. Well, for one, black hat SEO is very effective and it works relatively quickly. It takes advantage of the search engine algorithm to quickly achieve high rankings and traffic for a website.

In some cases, black hat SEO also takes advantage of other websites in morally wrong ways. For example, one popular black hat SEO strategy is to get SAPE links. These are links that are purchased from SAPE link providers who essentially hack other popular and powerful websites and insert a link back to the buyer’s website without the hacked website owner’s knowledge.

This is very effective because these types of links are usually from websites that are highly authoritative with a great deal of domain authority. As a result, they boost the ranking of the linked-to website, quite quickly.

However, these links are morally wrong on the basis that the SEO is hacking another person’s website and placing a link there that they did not approve of. This can have many negative effects on that website in the long run.

Another popular black hat SEO strategy that is not as morally wrong as getting hacked backlinks/SAPE links is building PBNs. This stands for private blog networks and they are essentially websites that are built for the only purpose of providing high-quality links to websites that an SEO is trying to rank.

Basically, the SEO would purchase an expired domain that has high SEO metrics such as a high DA or DR, quality backlinks, etc. Then, they would build out a website that is in the same niche or a similar niche of their main website. Once that is complete, they will simply link back to their main website from this PBN website so that some of the power and “link juice” from that website would transfer to their main website, thus boosting its rankings.

Google and other search engines have a huge issue with these links and they actively seek out and de-index PBNs and penalize sites that have PBN links as this is seen as cheating the algorithm.

Now, you may be wondering, what is white hat SEO and how is it different from black hat SEO. As mentioned previously, white hat SEO follows search engine guidelines of what is acceptable. So, for one, good on-page optimization is at the core of white hat SEO. This means thoroughly optimizing each of the pages of your site for its keywords, including optimizing images, improving site speed, etc.

When it comes to getting backlinks, Google and other search engines approve of natural linking patterns to related websites. You should develop relationships with other website owners in your niche and naturally link through working together.

This can be done through email outreach, social media mentions, etc. The main difference between white hat optimization and black hat is that it is done with good intentions and to build an authentic rapport and relationship with your website and other related websites.

To wrap things up, the difference between white hat and black hat SEO is quite significant. It is highly recommended that you take a white hat approach simply because it is the right thing to do in most cases and it also helps to protect your website from getting penalized by search engines. This will help to protect your website and ensure that you keep on getting organic traffic.

Many people have heard the term Search Engine Optimization flipped around more commonly than the 5-dollar-bill. Everywhere you turn you hear, “Looking for better online rankings? It’s SEO”, “Do you want to reach your marketing goals and improve ROIs? SEO is the way to go” and other exciting hype. Many people are beginning to wonder if SEO is not yesterday’s news and maybe no longer a smart investment.

Well, if you have been asking yourself if SEO is a good investment, the short answer would be a resounding, Yes! Affirmative, SEO is critical to the modern business both great and small.

But, be the judge yourself.

In the following article, we have compiled the most important reasons SEO should form an integral part of your marketing efforts today. Take time to consider how your brand could benefit from SEO investment.

Top 5 Reasons SEO is a Valuable Investment to the Modern Business Small and Great.

1. Websites to Target Your Audience

You make think that SEO is just some hocus pocus where ordained adjusters leave libations for the great search engine spirits, but that’s only a very small part of the entire production.

A good portion of SEO work is designed to create an exquisite online experience.

This involves websites that will have the greatest capacity to engage your target audience and attract a dedicated following of visitors.

To do this takes some skill and expertise in building this kind of online fervor. But, the final result pulls a brand from obscurity and introduces it to the exact pool of customers looking for the services and products provided.

Because the website sits at the very heart of your online marketing efforts this is where all the adjustments must begin.

When a website and online presence provides an audience with value, they are far more likely to return and even make recommendations to friends and colleagues. This begins to create an authority for your brand within its marketing niche and brings us to our next important benefit from SEO investment.

2. Build Brand Awareness

As the prominence of your brand within its niche begins to improve the search engines will take notice and begin sending more traffic your way.

This is where an important fact of marketing psychology comes into play. For better or worse, a place first in a list it will get more attention than a business that comes in last place. This fact was exemplified in the days of yore when the phone book was the primary business directory.

Back then, “Zachariah’s Pizzeria” could never compete with “Aaron’s Pizza Shack” simply because of the alphabetical listing.

In the online markets, this truth is taken to a whole new level. Those brands that place high in the search engine’s rankings are considered to be widely respected, highly valuable, and well-established in their industry.

These elements engender feelings of trust and, if done just right, builds familiarity between brand and customer. And these are other factors that play very highly in a customer’s preference of one brand over another – that’s just Marketing Psychology 101.

3. Attract MORE Customers

But, what was mentioned above is only the developmental stages of your long term SEO campaign. It will not be long before the seed matures into a fruit-bearing vineyard and the real benefits of SEO begin to ripen. This will begin with the increased online attention you will be receiving.

Obviously, not every curious visitor who stumbles into your digital market stall is going to be a paying customer, but when beating out the competition, every curious passerby counts.

Furthermore, this initial increase in traffic will further attract the attention of the search engines who endow their SEO adherents with special god-favor – coming up in the next section.

4. Better Conversion Rates

The cherry on the top of your cache of benefits from SEO investment is high-quality targeted traffic. This is when the search engines choose your products and services out of the many for the greatest relevance to the most competitive ranking keywords in your niche.

This means you will be attracting a crowd that has already made their intentions to make business clear by entering their search query.

For example, it isn’t such a stretch of the imagination that a person who enters the keywords “windshield repair the Bronx FAST” is probably in a hurry to find a suitable repairman to fix their vehicle’s windshield in an important NYC borough.

All that is left is to match the customer to the business who can offer the right services, at the right price and in the right time frame. This brings us all the way back to crafting a super-effective website that can close the deal.

Final Notes on SEO Investment

One final thought on the importance of SEO is that the vast majority of customers today perform their searches and make their consumer purchases from information gleaned online.

This means that if there is even the slightest chance that your competition is marketing online and fine-tuning their online presence with SEO, you stand to lose customers and profits as they attract more attention.

Search engine optimization (SEO) is one of the most important strategies you should be investing in for your marketing mix. While SEO involves a lot of factors, one of the most important is off-page SEO.

While on-page SEO is likely to be focused on more by professional marketers, off-page SEO can be just as important.

Below, we will be going over some of the best practices for off-page SEO.

Best Practices For Off-Page SEO:

1. Link Building

This is one of the most popular practices for off-page SEO and it happens to be the most effective. Link building is essential to get your website ranking as high as possible within the search engines. That being said, it is not something you can ‘trick’ Google with.

While link building might have been as simple as getting poor quality links linking back to your site, that is no longer the case. Now, you need to get high-quality links.

The quality of the links is ultimately determined by the website’s

• Credibility
• Popularity of the website
• How relevant it is
• Its anchor text

All of these things are going to dictate how effective the link is at getting your website a boost. This is why you need to focus on the quality of the links rather than the quantity.

The larger domains are going to have much more ‘juice’ for your ranking potential than smaller and lesser-known sites. That doesn’t mean you should only seek out links from the most trafficked websites, but you should have an inherent focus on getting quality links.

2. Guest Post

Guest posting is one of the best ways to generate high-quality and highly relevant links for your website. You are going to be able to generate a lot of high-quality links by doing guest posting because it will allow you to choose which websites to place content and links on.

As long as you can get guest posting agreements with high-quality websites within your niche, you should be able to generate a lot of high-quality links and off-page efforts from it.

You should be looking to see who the most authoritative figures are in your political niche to try to secure guest posting agreements with them.

Guest posts can be one of the trickiest methods on this list because guest posts are very easy to get, but the easy links are usually the ones you don’t want. Typically the best guest posting sites are private and require an intermediary to broker a deal between the guest posting site and your own. You’ll want to find an SEO company specializing in online promotions that already have these relationships established.

Otherwise, you’re going to be wasting a great deal of time and effort on this step.

3. Leverage Social Media

One of the best ways to effectively boost your off-page SEO efforts is by leveraging the power of social media. Social media is one of the best external tools you can use to get your website ranking higher.

The best way to leverage social media for your ranking potential is by getting people actively engaged with your brand and business on these networks.

By sharing quality content and links on these platforms, you will be able to generate a lot of natural backlinks and traffic to your site. A lot of people are going to act as brand ambassadors for your content by sharing the links themselves naturally.

This can help you maximize your off-page efforts significantly. You want to be as responsive as you can when you are actively promoting your website and it’s related content on social media.

4. Using Forums

Forums are still a great way to generate good backlinks to your website. Forums typically contain a lot of high-quality traffic that you can generate to your site because they are ultra-targeted and highly relevant.

Because of this, you want to look to provide some sort of value with your forum posts. The more value you can provide on forums and different forum type networks, the better you are going to be able to leverage the targeted network to drive more traffic.

Overall, there are so many different practices that you can implement in your off-page SEO efforts. The key is crafting the highest quality content possible. This way, you can generate a lot of high-quality links without even trying.

By being proactive with your off-page SEO efforts, you will be able to get your site ranking much higher in very little time. Implement some of the best practices above and you should be able to generate a lot more credibility in the eyes of the search engines which can help get you ranking as high as possible within them.

SEO is the process of improving the organic rankings of a website. On-page and off-page are the two main categories of search engine optimization.

Implementing an effective political SEO campaign means one should focus on both on-page and of-page SEO factors.

On-page or on-site SEO is the practice of optimizing website content for both the search engines as well as the users. Some examples of on-site SEO are optimizing title tags, internal links, content, and the URLs of a site.

On-site SEO is completely under the control of the webmaster compared to off-page SEO. This article provides information on the best practices of on-page SEO.

Many people think that on-page SEO is all about cramming keywords into their web page’s HTML. But on-page SEO is a far more advanced process where the user and search engine both benefit from the process. On-page SEO needs to:

• Improve user experience
• Reduce the bounce rate
• Have search intent
• Improver click-through-rates
• Improve page loading speeds

When your website adheres to all these on-page factors, it will rank in the top positions of Google and the other search engines.

How To Optimize Your Website Content For SEO?

One of the most important best practices of on-page SEO is the process of optimizing your website content for search engines and users.

Make sure you use the main keyword at least once in the first 100 words of your article. It should be naturally incorporated into your content because Google puts more weight on terms that show up early in your content.

Also, don’t forget to wrap the blog post title in an H1 tag. Google has already stated that using H1 tags help their bots to understand the structure of your page.

Your main keyword should be included in at least one of the subheadings of the post. Subheadings should be wrapped in H2 tags to boost your on-page SEO.

Don’t forget to mention your main keyword a few times in your post to let Google know that your content is all about.

This doesn’t mean you should stuff the keyword in the post. Keyword stuffing doesn’t work anymore. In fact, it may prompt Google to penalize your page.

External links are important to help Google figure out your web page’s topic. Link to authority websites within your niche. The most important thing is to link to relevant sites so that Google understands your content.

The URL structure of your website is another important factor in on-page SEO. The URL should be short and at least one keyword should be included in it.

Title And Description Tags

The title and description tags of your site help with the rankings of the site. Your title tag is important because it gives the search engine an overview of your website. The main keyword should be closer to the beginning of the title tag. Using keyword-rich descriptions is also important to rank your site higher in Google and the other search engines.

A good meta description will help your site to stand out from the rest of the competition. It will also boost your organic click-through-rates. Use the main keyword at least once in your meta description.

Unique Content

Unique content is important to rank your site on the first page of Google and the other search engines. Your content should be new and fresh. Don’t just regurgitate the same stuff that is already out there. Your content should be quite valuable for it to stand out and get noticed.

Remember, there are over 4-million blog posts that come out every single day. Your content needs to compete with all this content. There isn’t a better way to outrank these pages than providing high-quality and unique content to your readers.

Add relevant images, videos, screenshots, and infographics to make your content unique. Strong copywriting skills will help make your content more engaging. Content from expert authors will help rank your site on the first page of Google and the other search engines.

On-page search engine optimization plays an important part in ranking your website on the first page of Google, Yahoo, Bing, and the other search engines. The above article provides information on the best practices of on-page SEO.

Content marketing plays a pivotal role in search engine optimization. It may be the most important optimization technique that has the greatest impact on search engine results rankings.

But what exactly is content marketing and how should it be implemented to add the greatest value to a search engine ranking.

What Is Content Marketing?

Content marketing is simply the addition of new content to a website. This content can be in the form of blogs, articles, product descriptions, reviews, testimonials, press releases, and any other content that can be crawled and indexed.

How Does Content Marketing Impact Search Engine Rankings?

Search engines, like Google, send bots (called spiders) out into the World Wide Web to search (crawl) for information to be indexed. The indexed information determines how results will be returned relevant to a specific search. The more often a website adds new content, the more often it will be crawled and indexed resulting in higher search engine rankings.

However, there are other ways in which content marketing can impact search engine rankings. Adding links to content provides a path to direct spiders to find new content and index it. The addition of metadata determines how content will be indexed.

Keywords or phrases and titles also play an important role in how a specific web page will be indexed and what search criteria it will meet. The more relevant the content is to a specific search query, the more likely it is to be returned on a results page and the better the ranking is likely to be.

How To Get The Greatest Value From A Content Marketing Strategy

The first and most important strategy is to add content regularly.

An effective content marketing strategy should incorporate different types of content to be added according to a schedule. The schedule should detail the keywords or phrases that should be used, metadata, and any other relevant information.

A good place to start is to optimize existing content for search engines.

The second important factor is quality.

Search engines value user experience and content should be informative and add value in order to have a positive effect on a search engine ranking. A high-quality article has good grammar, no spelling errors, and flows well.

Although longer articles have their place in content marketing, search engines award points for content that is shorter and to the point. This is primarily due to this being the preference of users and relates directly back to user experience. Users generally leave pages that are wordy and too long to read.

Content should also be mobile device friendly. Once again, shorter formats are preferable to speed up loading times and ensure the content is easier to read. However, it is still important that the content is packed full of relevant information.

Finally and perhaps most importantly, relevance is key. Content should be relevant to the website, its products, services, or information. It should also be relevant to the audience. Remember that content is indexed according to relevance. Relevance is determined by the title, keywords, metadata, and general flow of the content.

What Techniques Should Be Avoided In Content Marketing?

In the same way that certain SEO techniques score ranking points from search engines, there are some techniques that are penalized. These techniques should be avoided to avoid penalties:

• Keyword loading is where the keyword or phrase is used too often in the content to the extent that it affects the flow or meaning of the content. In general, the keyword should be used every 200-300 words and in the title for optimal indexing and ranking.
• Plagiarism or simply copying articles directly from other websites can result in severe penalties from search engines. Copyscape and similar programs can be used to ensure that content is free of plagiarism. Content should always be unique.
• Spinning is the process of re-writing the same content over and over making only a few small changes usually with the use of software. Content can be re-written but in its entirety never compromising the quality or flow.

A good content marketing strategy will lay a strong foundation for search engine optimization in the future. When it is done right, it is much easier to maintain a search engine ranking and build on it.

Even if you have a lot of experience optimizing sites for search engines, you may not know how to optimize your video content. Below, you’ll find some of the best video SEO practices. Keep this advice in mind if you want people to see your YouTube content.

Use YouTube’s Search Suggestions

It’s likely that a lot of the keyword research tools you rely on weren’t designed with YouTube in mind. If you’re looking for a way to research keywords for the videos that you’re uploading, it’s a good idea to take advantage of YouTube’s search suggestions.

If you type a word into YouTube, YouTube will provide a number of suggestions to you. For example, if you search for “making coffee,” you’ll see suggestions like “making coffee without a coffee maker” or “making coffee with a French press.” Search suggestions can help you to decide how to title your videos, and it can also give you ideas for new content.

Take a look at this video which covers more ways to find great keywords to use for your videos.

Consider Your Audience

When you’re creating video content, you can’t take a one-size-fits-all approach. Instead, you need to think about the audience you’re creating your content for. You may want to spend time researching your target audience so that you can develop a more effective strategy.

It’s a wise idea to look at other video content that is within your niche. Pay close attention to the content that your target audience is responding to. If you make content that is appealing to that audience, you’ll get better results overall.

Optimize Your Title

When you’re optimizing your site for search engines, one of the most important things to focus on is your title. You should research keywords for your video content and include your keyword in your title. You’ll want to make sure your video shows up when people are searching for content like yours.

You should also make sure you pick a title that will catch people’s attention. Your title should describe the content of the video accurately, but it should also make people want to find out more. Your title should be at least five words long, and ideally, your keywords should be the first words used in your title.

The following video has some great advice on naming your videos.

Upload A Custom Thumbnail

YouTube will automatically select a thumbnail for you when you upload a video. However, if you look at videos that have received a lot of views, you’ll notice that they all feature custom thumbnails.

Video content is a visual medium, which is why choosing the right thumbnail is essential. Your thumbnail image may also appear in image search results, which is why choosing an eye-catching images matter.

In many cases, you may want to add text to your custom thumbnail. Look at the thumbnails that other video creators are choosing so that you can find the best thumbnails for your content.

Choose Great Tags

When you upload a new video to YouTube, you’ll have the option of selecting tags for your video. When you do this, you’re essentially choosing keywords. Selecting the right tags will help make your video more visible in search results for the terms that you choose.

If you’ve done keywords research, you should keep those keywords in mind when you’re choosing the keywords for your video. Always make sure that the tags you’ve selected are relevant to your video. Try to pick out a minimum of five tags for your video.

Find The Right Ways To Promote Your Video Content

While you should try to ensure that people can find your videos when they’re searching for content on YouTube, you’ll want to make sure your content is visible in other places as well. You should share your video content on social media, and if you have a blog, you’ll want to promote your videos there as well.

If you have a newsletter, you should embed your videos in the messages you send out to your subscribers. If you share your videos in a lot of places, you’ll get more views, and the rankings for your videos will improve.

The last video here goes into some other methods for promoting your videos and YouTube channel.

These are some of the best video SEO practices, which is why you’ll want to implement these practices when you create new YouTube videos. Video content has a massive audience, and you’ll want to make sure you fully capitalize on that if you’re not already.

Video is especially important when it comes to your political campaign. Take these best practices and you should take your video SEO to the next level!

You want as many visitors as possible on your site, regardless if you aim to inform and entertain readers, promote your skills, sell products or services. Simply put, the more people come to your site, the easier it will be to build an audience in your target market that you can count on.

But where do you start? There are numerous ways of driving traffic to your website, and SEO or search engine optimization is one of the most effective. SEO is a collection of techniques and strategies that help web pages rank higher in the search engines. What more is that there are numerous ways to improve your website’s SEO, even if you are a novice and we are going to explore a number in this read:

Pick Your Hosting Provider Carefully

The web hosting provider you choose is crucial for search engine optimization. Since search engines put speed into consideration when ranking websites, an ideal host can boost your rankings in the SERPs. The host ideally affects the amount of downtime your website experiences and the distance between visitors and servers, both of which are site ranking factors.

If you have not published your WordPress site yet, you will want to pick one that is reliable and has a reputation for an excellent performance. Even for an existing one, you may want to consider switching if the current hosting provider does not meet these criteria.

Choose a Theme That is Optimized for Search Engines

The theme is one of the most crucial choices you will make for your website. It determines the appearance and layout of your site, give new functionality, and even plays a role in its SEO. Your theme, for example, can affect the website’s speed, which, as mentioned earlier, is important. How a theme was developed ideally matters as clean code provides the best chance in search engine results pages.

As such, you will want to go for a theme that is built with SEO in mind. Such themes are referred to as “SEO-friendly”. Ideally, search for a theme that has features specifically designed to enhance SEO like heading tag options. Luckily, numerous WordPress themes match these requirements.

Optimize For Mobile

When it comes to browsing, mobile is king. Most people browse on their smartphones and tablets more than on desktops, and this will only increase as phone and voice search becomes better.

Search engines know this and tend to reward mobile-friendly websites with better rankings. And this makes sense as Google’s primary goal is to give the best experience to end-users. So, it’s imperative to ensure your site is usable on mobile as well.

The easiest way to achieve this is by picking a mobile-friendly WordPress theme. However, if you do not wish to switch themes, you can use a professional web designer to make it happen.

Build Content Around Keywords

There is a good chance you have come across the concept of keywords. These are terms that describe your topic’s content. For instance, you might pick the keyword ‘marketing tips’ for a post that shares several options for marketing online or offline. By doing this, you are simply predicting that people will type this term into Googe, Bing, etc when looking for such information.

Picking a keyword for every post and using it in various sections is a common means of communicating your topic to crawlers and boosts the chances of showing your content in the relevant searches. However, you will want to be smart when implementing this. Avoid keyword stuffing or forcing the phrases in places where they sound unnatural.

Numerous SEO tools can help you get started, SEMrush being an excellent example. This tool helps you do keyword research, backlink analysis, track your rankings over time, and even analyze your site for search engine optimization issues.

Optimize Images

Images are essential for almost every site. They give context, and visual appeal, as well as help, break up text to make it more readable. As you might have already guessed, they can also boost your SEO efforts when optimized properly. For starters, the size and quality of the images can affect the loading speed of the site. Ideally, crawlers will access particular information attached to the images like alt text and filename when indexing the site.

Addressing these aspects can go a long way in boosting your SEO efforts. Ensure you optimize the images and other media to have the least impact on performance. Next, give every image a descriptive alt text and file name.

Conclusion

This is by no means a comprehensive read on WordPress SEO, but the tips mentioned above are some of the most effective. It is important that you implement them today to ensure you have better exposure and a chance of getting more visitors.

Google is always surprising the SEO industry and its latest surprise has come in the form of BERT algorithm update. Google has recently announced this update and it is likely to impact 10% of all the searches.

There is nothing too technical about this update as it is a huge step forward in Google’s understanding of the intent of the search query. Google has always been at the forefront of Natural Language Processing and with this update, Google has become even better at understanding the nuances or context of the search query.

This update has received so much interest as Google quantifies it at the biggest leap forward in NLP in the past 5 years.

Google has identified it as an update that is designed to help it better understand search queries. Simply put, this algorithm will make Google better at identifying the context and certain nuances that will help it in ranking the most relevant stuff in its organic search results.

It is likely to have the most impact on the longtail searches as the context is much more important in longtail searches. Keep in mind that longtail searches account for more than 70% of the queries on search engines and with the increased use of voice for search, this percentage is likely to grow further.

In addition to 10% of all the searches, this update is also likely to affect the featured snippets across a variety of languages. Another important thing you need to know about this update is that it is not replacing any other element of the search algorithm and this update will be used in conjunction with existing elements of the search algorithm.

BERT Effect on SEO

When it comes to your SEO strategy because of this latest update, the consensus among experts is that you can’t really optimize for this update. This update is meant to make Google better at understanding the context of the queries which means if you already have content that is designed to answer specific questions asked by a searcher, you are good and are likely to benefit from this update.

It is going to hurt the rankings of content that is designed around a particular keyword or phrase and is not particularly designed to give the right answer to the searcher.

Since this update is meant for a better understanding of the user’s intent, it is most likely to have a huge impact on informational searches. In simple terms, it is likely to impact rankings for queries where the user is asking a question or a specific query. This is due to the reason that in most cases, these questions are ambiguous and not very clear as is the case with navigational searches or transactional searches. This brings Google one step closer to becoming an answer engine instead of remaining a search engine.

If you already have good content around a certain topic, you do not need to worry about this update as you already have everything needed to take advantage of this latest update. However, if you have designed your content around a particular keyword or a bunch of keywords, you need to start updating your content and prepare a content plan.

The first step in your SEO strategy should be to create content around a particular topic and not keywords. In fact, the popular keyword research methods are likely to be obsolete in the near future as Google and other search engines keep getting better at understanding the meaning or context of the content.

When you are creating content, make sure it covers a particular topic and it should also include answers for specific questions that are likely to be asked by your users. Make sure you give a specific answer to a specific question.

While long-form content has long been the favorite of content and search marketers, it is likely to lose its relative importance with this and other future updates. This doesn’t mean you need to give up on long-form content. The only thing you need to do is to slightly tweak your long-form content strategy to include specific answers to specific questions inside the long-form content pieces.

Overall, this update like all the past updates is a step in the direction of Google becoming an answer engine instead of remaining only a search engine. If you want to be prepared for this update and similar future updates, you just need to focus on creating content that serves your users instead of focusing only on search engine algorithms.