Search engine optimization (SEO) is one of the most important strategies you should be investing in for your marketing mix. While SEO involves a lot of factors, one of the most important is off-page SEO.
While on-page SEO is likely to be focused on more by professional marketers, off-page SEO can be just as important.
Below, we will be going over some of the best practices for off-page SEO.
Best Practices For Off-Page SEO:
1. Link Building
This is one of the most popular practices for off-page SEO and it happens to be the most effective. Link building is essential to get your website ranking as high as possible within the search engines. That being said, it is not something you can ‘trick’ Google with.
While link building might have been as simple as getting poor quality links linking back to your site, that is no longer the case. Now, you need to get high-quality links.
The quality of the links is ultimately determined by the website’s
- Credibility
- Popularity of the website
- How relevant it is
- Its anchor text
All of these things are going to dictate how effective the link is at getting your website a boost. This is why you need to focus on the quality of the links rather than the quantity.
The larger domains are going to have much more ‘juice’ for your ranking potential than smaller and lesser-known sites. That doesn’t mean you should only seek out links from the most trafficked websites, but you should have an inherent focus on getting quality links.
2. Guest Post
Guest posting is one of the best ways to generate high-quality and highly relevant links for your website. You are going to be able to generate a lot of high-quality links by doing guest posting because it will allow you to choose which websites to place content and links on.
As long as you can get guest posting agreements with high-quality websites within your niche, you should be able to generate a lot of high-quality links and off-page efforts from it.
You should be looking to see who the most authoritative figures are in your political niche to try to secure guest posting agreements with them.
Guest posts can be one of the trickiest methods on this list because guest posts are very easy to get, but the easy links are usually the ones you don’t want. Typically the best guest posting sites are private and require an intermediary to broker a deal between the guest posting site and your own. You’ll want to find an SEO company specializing in online promotions that already have these relationships established.
Otherwise, you’re going to be wasting a great deal of time and effort on this step.
3. Leverage Social Media
One of the best ways to effectively boost your off-page SEO efforts is by leveraging the power of social media. Social media is one of the best external tools you can use to get your website ranking higher.
The best way to leverage social media for your ranking potential is by getting people actively engaged with your brand and business on these networks.
By sharing quality content and links on these platforms, you will be able to generate a lot of natural backlinks and traffic to your site. A lot of people are going to act as brand ambassadors for your content by sharing the links themselves naturally.
This can help you maximize your off-page efforts significantly. You want to be as responsive as you can when you are actively promoting your website and it’s related content on social media.
4. Using Forums
Forums are still a great way to generate good backlinks to your website. Forums typically contain a lot of high-quality traffic that you can generate to your site because they are ultra-targeted and highly relevant.
Because of this, you want to look to provide some sort of value with your forum posts. The more value you can provide on forums and different forum type networks, the better you are going to be able to leverage the targeted network to drive more traffic.
Overall, there are so many different practices that you can implement in your off-page SEO efforts. The key is crafting the highest quality content possible. This way, you can generate a lot of high-quality links without even trying.
By being proactive with your off-page SEO efforts, you will be able to get your site ranking much higher in very little time. Implement some of the best practices above and you should be able to generate a lot more credibility in the eyes of the search engines which can help get you ranking as high as possible within them.
